Using Press Releases to Increase Traffic

Press releases are an effective way to generate a huge amount

of traffic to your hubs as well as your other websites. Traditionally,

press releases were covered in newspapers and other news-oriented

publications and often received very little attention from the general

public - at least compared to the impact a press release can have

on your business today.

Today's press releases are typically search engine optimized, meaning that specific, targeted keywords are strategically placed throughout the release to grab the attention of search engines like Google and Yahoo. Search engine optimized press releases are designed to be found easily by your target readers by gaining high search rankings for the terms most important to you.

Most writers specializing in press releases also offer a distribution service. Having your press release professionally distributed can focus your niche even more by submitting your news to smaller outlets that are related to your hubs without forgetting the big guys like Google News.

A search engine optimized press release uses strong anchor links to guide readers to your hub pages. Links within the release, pointing to your hubs, use phrases that people interested in your content may use to find more information on the topic through the search engines. These links are quite powerful in determining the placement for your site and can only boost your overall performance.

While an online press release's ability to target your ideal reader

is one reason it is so effective, a well-written and interesting press

release also has the ability to reach literally millions of eyes. Once

distributed, your press release has the potential to spread throughout

the internet with links and excerpts on a variety of websites. Huge

traffic spikes are not at all uncommon following the publication of

an effective release. More traffic results in more clicks, more sales,

and more money in your pocket!

Modern press releases offer much more than simple information like the releases of yesterday. Feed subscriptions allow your readers to keep up to date on the latest news from your hubs and websites. Any additional news or announcements are automatically sent to your subscribers to keep them aware of your most recent activity. Email alerts and RSS feeds are also a great way to keep yourself informed on the latest buzz about your hubs. Many press release companies offer monitoring as a part of their package.

1. Newswire Today has helped businesses promote their name for more than twenty years through online advertising and news announcements. Submission to Newswire Today is free for intriguing news releases.
2. PR Zoom is a sister company of Newswire today and also offers free sign up and distribution.
3. ClickPress provides a free outlet for distributing well-written press releases and targets a variety of other news sites.
4. PRWeb is not a free distribution site but is well worth the cost. Packages begin at $80 and offer high visibility with a variety of options.
5. 1888Press Release also has several distribution packages to choose from, including a free press release submission option.